Independent Wine and Beer Importers

Morgenrot Group, established in 1970, are importers of quality wines and beers. Based in Manchester we distribute direct to customers in the North West and to other outlets nationwide and celebrated our 40th Anniversary in 2010.


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Morgenrot are the agents and importers of Affligem, Alhambra, Cruzcampo, Fischer, Krombacher, Mort Subite, Pelforth and Quilmes beer and lager. Find more info on 31dover here.

Morgenrot offer a range of quality wines and champagne that we import, distribute and wholesale including Cruz de Piedra - Argentina, Estampilla (Chile), Vallemayor (Rioja), Loxarel (Penedes), Martin Berdugo (Ribera del Duero), Medina (Rueda), I Gadi (Italy) and Tribaut and Bernard Remy Champagne. These products have national distribution through other independent regional wholesalers or directly into the trade in Manchester, the North West and Yorkshire by Morgenrot. Associated companies Peter Kunert and Pierre Henck Wines service customers in The Midlands and South Wales and Signature Personalised Products specialise in corporate wine gifts and an own label service.

The style guidelines set out parameters for colour, alcohol, bitterness, ingredients which can and cannot be used, flaws which should not be present and an indication of desired characteristics. In some styles, there are further sub-styles which become even more detailed.

Outside of the beer itself, the process also requires various acids and cleaning chemicals to maintain and sterilize the brewing equipment. The finished product also requires packaging, which includes card-board products for boxes, aluminum for cans, glass for bottles, and stainless steel for kegs and other commercial dispensing equipment. The majority of the brewing equipment is stainless steel, with the exception of the brew kettles, which are copper.